Getting Featured on Windows Phone
- Category: Blog
- Published: Saturday, 15 February 2014 16:11
So in the last month I have been fortunate enough to see the effects of getting featured prominently in the Windows Phone Store and also a feature in Nokias Lumia exclusive app "App Social". Our cycle navigation app, CycleStreets was featured two days in a row in the UK. The first was a feature as one of the secondary featured apps on the second page and the second day was a main feature on the second page which is a much more prominent placement. Our app also appeared on the Store website as a very large tile.
Score Alerts was featured for a week in 14th position in the Nokia App Social app. This was a feature I technically paid for by trading in reward points earnt through Nokias DVLUP program. As the app had over 50 reviews and a high 4.5 star average I was eligible for this promotion. By the way, if you're making Windows Phone apps and you're not registered on DVLUP, you're doing it wrong :)
I was obviously curious about how much of an effect this would have on my apps. Neither app were doing badly (depending on your expectations of course) but neither were exactly setting the world alight either. At the time of the feature, CycleStreets was getting around 7 downloads a day of which one or two would be paid purchases at 99p. Score Alerts was doing slightly better but its a free app with in app purchases but still only around 30 downloads a day. Read on for the full details of what happened.